On August 28, 1991, you asked us to review a Gold Key life insurance-funded burial
agreement for Rose Ann S~, an SSI applicant. On October 30, 1991, you asked us to
review a Gold Key life insurance-funded burial agreement for Lorena M~, another SSI
applicant. We have reviewed the Gold Key program and are providing you one answer
that responds to both inquiries.
On August 28, 1991, our office advised you that the life insurance-funded program
offered by the Wisconsin Funeral Assurance Plan is not valid under Wisconsin law.
In reaching this conclusion, we referred to a series of opinions issued by the Wisconsin
Attorney General's Office. Because in our opinion the Plan is not valid, we advised
that notwithstanding the purportedly irrevocable disposition of the policy the purchaser
could recover her money. The purchase price should therefore be counted as resources
of the purchaser for SSI purposes to the extent that it is not subject to any other
exclusion. OGC-V (Hughes) to ARC, Programs, "Life Insurance Funded Burial Agreements
in Wisconsin, Betty Uebele, ~" (August 28, 1991).
In our opinion, the Gold Key program is similar in several critical respects to the
Wisconsin Funeral Assurance Plan. In his August 5, 1991 letter to SSA, Gold Key's
attorney Thomas W. La Fave describes the Wisconsin Funeral Assurance Plan as "a nearly
identical plan." For the same reasons on which we relied with regard to the Wisconsin
Funeral Assurance Plan, we therefore conclude that the Gold Key plan is not valid
under Wisconsin law.
Again, notwithstanding the purportedly irrevocable disposition of the policy, the
purchaser could recover her money. The purchase price should therefore be counted
as resources of the purchaser for SSI purposes to the extent that it is not subject
to any other exclusion.
You have been told that the "Gold Key" and "Wisconsin Funeral Assurance" programs
have been approved by the Wisconsin Commissioner of Insurance, and that they do not
constitute resources for state Medicaid purposes. In addition, the Wisconsin Attorney
General may have found the Wisconsin Funeral Assurance Plan to be valid even though
in our opinion it violates the principles the Attorney General has articulated for
evaluating such programs. We have therefore prepared for your issuance letters to
the Wisconsin Attorney General and to the Wisconsin Commissioner of Insurance. These
letters ask those offices to clarify this matter under Wisconsin law. Until you receive
and evaluate their responses, in our opinion you should continue counting the purchase
price of these policies as resources for SSI purposes.
DISCUSSION
The controlling Wisconsin statute is contained at W.S.A. 632.41(2), which states:
Burial insurance. No contract in which the insurer agrees to pay for any of the incidents
of burial or other disposition of the body of a deceased may provide that the benefits
are payable to a funeral director or any other person doing business related to burials.
The Wisconsin Attorney General's office has issued several opinions and letters that
consider the legality of life-insurance-funded funeral arrangements under this statute.
That office concluded on November 23, 1988 that even though a funeral agreement, life
insurance policy, and separate assignment of life insurance proceeds appear to be
separate documents, if the assignment makes the life insurance proceeds payable to
a funeral director and that assignment is an "integral part of the total package,"
section 632.41(2) is violated. Mr. William H. Wilker, Assistant Attorney General,
to Mr. Don Cleasby, Legislative Attorney, Office of the Commissioner of Insurance
(November 23, 1988).
That opinion cites an earlier opinion, which found that although certain programs
contained separate documents that were executed at different times, contained no cross-references,
and would independently be valid, the entire package was merely "a thinly concealed
attempt to evade the proscription of section 632.41(2)" that must fail. OAG 65-87
(November 24, 1987).
In the most recent opinion, dated October 27, 1989, the Attorney General emphasized
that the critical distinction between valid and invalid arrangements is "linkage."
Where there is no connection between a life insurance policy and a burial agreement,
these separate agreements are independently valid. However, if there exists a link,
direct or indirect, between the life insurance policy and provisions for funeral or
burial services, the arrangement violates Wisconsin law. OAG 35-89 (October 27, 1989).
All of the documents under the "Gold Key" plan appear to us to be linked. The program
consists of several interrelated documents. The purchaser entered into a funeral purchase
agreement with the funeral home, and separately bought life insurance for the same
amount. Ownership of the life insurance policy was irrevocably assigned to a trustee,
who in turn has agreed to use the proceeds solely to pay for a funeral. Someone other
than the funeral home is named as the beneficiary of the life insurance policy, and
the funeral home is not named in the assignment of ownership or proceeds.
The funeral agreement and life insurance policy are marketed as one package. For example,
we have a letter from the Gold Key insurance agent transmitting both the Gold Key
life insurance policy and the Guarantee and Pre-Need Agreement from Krause Funeral
Home to Lorena M~, with instructions to execute all the documents and return them
to the insurance agent. The insurance agent, Donna Cummings, works out of a Gold Key
office at 9000 West Capitol Drive, Milwaukee — which is the same address as the Krause
Funeral Home.
Although we have no other literature from the Gold Key program, Gold Key's attorney
submitted to SSA the literature from the Wisconsin Funeral Assurance Plan in support
of their own package.
Those materials make clear that the parties intend to create an integrated plan which
assures that the life insurance proceeds go to pay for the particular funeral described
in the funeral purchase agreement. The brochure describes the assignment forms by
stating:
There are two assignment sections, both contained on one sheet of paper in this packet.
These help assure that your Wisconsin Funeral Assurance Plan is used for the purpose
you intend: paying for the funeral plans you have agreed to purchase under a separate
agreement with your funeral director.
Under the principles articulated in the cited opinions issued by the Attorney General's
office, in our opinion the Gold Key life insurance policy is clearly linked, even
if only indirectly, to the provisions for funeral services. The arrangement thus violates
section 632.41(2) of the Wisconsin statutes.
In addition, as part of the Gold Key package, the purchaser "irrevocably assign[s]
. . . all of my right, title and interest in the above insurance policy" on the condition
that the insurance proceeds are used toward funeral services. The insurer acknowledges
assignment of ownership to the new owner-beneficiary "except as may be prohibited
by Law." This appears intended to extinguish the purchaser's right to surrender the
policy. However, the Gold Key life insurance policy states fairly prominently: "You
[the owner] may surrender this policy for cash at any time." Although we rely on the
other reasons described in this opinion to conclude that the purchaser could recover
her money notwithstanding the purportedly irrevocable disposition of the policy, we
nonetheless question why Gold Key has such prominent surrender provisions in a life
insurance policy that is being marketed as part of an irrevocable package. In an appropriate
circumstance, you may wish to pursue this matter further and, at a minimum, ascertain
what both the insurance agent represented and the purchaser understood about the purchaser's
ability to recover her money.
Finally, although not addressed in the opinions from the Attorney General, it appears
to us that the "Gold Key" and "Wisconsin Funeral Assurance" plans may not constitute
insurance at all. Instead, a strong case can be made that these plans represent an
effort to create a trust while avoiding the state trust laws. The use of the term
"insurance" is not determinative. State v. Dane County Mutual Benefit Association,
19 N.W.2d 303, 308 (Wis. 1945). The arrangements here involve no element of protection
nor assumption of risk on the part of the "insurer." Instead, these arrangements contain
all the elements of a trust: a donor (the purchaser), trust property (the premium
paid plus interest), and a beneficiary (the funeral home). The insurance company simply
acts as a trustee, holding and administering the deposited funds until the time of
death. Under the Wisconsin statutes, the irrevocable portion of such a trust would
be limited to $2000. Section 445.125(1)(b).
CONCLUSION
For the foregoing reasons, in our opinion the Gold Key life insurance funded burial
agreement plan is not valid under Wisconsin law. Notwithstanding the purportedly irrevocable
disposition of the policy, the purchaser could recover her money.
The purchase price should therefore be counted as resources of the purchaser for SSI
purposes to the extent that it is not subject to any other exclusion.
You may wish to reconsider this matter after you receive answers to the inquiries
we recommend that you send to the Wisconsin Attorney General and to the Wisconsin
Commissioner of Insurance.
Attachments: Draft letter to Wisconsin Attorney General Draft letter to Wisconsin
Commissioner of Insurance
Mr. James E. Doyle
Attorney General State of Wisconsin
P.O. Box 7857
Madison, WI 53707-7857
Dear Mr. Doyle:
In order to determine the entitlement of various individuals to benefits under Supplemental
Security Income (SSI), the Social Security Administration has needed to assess the
legality under State law of life-insurance-funded funeral arrangements. After reviewing
several opinions issued by your office and consulting with our attorneys, we have
concluded that two packages marketed in Wisconsin violate state law. These packages
are the "Gold Key Policy", and the "Wisconsin Funeral Assurance Plan" on which it
is modeled. As a consequence, premiums paid for life insurance policies issued under
these packages must be counted as resources for SSI purposes.
We have nonetheless been advised that both of these programs have been approved by
the Wisconsin Commissioner of Insurance, although we have not received any verification
of this. We also understand that the State Department of Health and Social Services
does not count these policies as resources for Medicaid purposes. We therefore seek
additional clarification from your office.
The controlling Wisconsin statute is contained at W.S.A. 632.41(2), which states:
Burial insurance. No contract in which the insurer agrees to pay for any of the incidents
of burial or other disposition of the body of a deceased may provide that the benefits
are payable to a funeral director or any other person doing business related to burials.
Your office has issued several opinions and letters that consider the legality of
life-insurance-funded funeral arrangements under this statute.
You concluded on November 23, 1988 that even though a funeral agreement, life insurance
policy, and separate assignment of life insurance proceeds appear to be separate documents,
if the assignment makes the life insurance proceeds payable to a funeral director
and that assignment is an "integral part of the total package," section 632.41(2)
is violated. Mr. William H. Wilker, Assistant Attorney General, to Mr. Don Cleasby,
Legislative Attorney, Office of the Commissioner of Insurance (November 23, 1988).
That opinion cites an earlier opinion, which found that although certain programs
contained separate documents that were executed at different times, contained no cross-references,
and would independently be valid, the entire package was merely "a thinly concealed
attempt to evade the proscription of section 632.41(2)" that must fail. OAG 65-87
(November 24, 1987).
In the most recent opinion, dated October 27, 1989, you emphasized that the critical
distinction between valid and invalid arrangements is "linkage." Where there is no
connection between a life insurance policy and a burial agreement, these separate
agreements are independently valid. However, if there exists a link, direct or indirect,
between the life insurance policy and provisions for funeral or burial services, the
arrangement violates Wisconsin law. OAG 35-89 (October 27, 1989).
All of the documents under the "Gold Key" and "Wisconsin Funeral Assurance" plans
appear to us to be directly and inextricably linked. The program consists of several
interrelated documents. The purchaser enters into a funeral purchase agreement with
the funeral home, and separately buys life insurance for the same amount. Ownership
of the life insurance policy is irrevocably assigned to a trustee, who in turn agrees
to use the proceeds solely to pay for a funeral. Someone other than the funeral home
may be named as the beneficiary of the life insurance policy. In the Wisconsin Funeral
Assurance Plan, the funeral home is named in the assignment of life insurance benefits;
the funeral home is not named in the Gold Key assignment of ownership or proceeds.
In the Wisconsin Funeral Assurance Plan, although the purchaser reserves the right
to change the beneficiary of the life insurance policy or the funeral home, the purchaser
may waive these rights in irrevocably transferring ownership of the policy to a trustee.
Also in the Wisconsin Funeral Assurance Plan, the purchaser agrees that the funeral
agreement governs any problem relating to insufficient funds for the funeral expenses.
The funeral agreement and life insurance policy are presented in one package and are
typically executed simultaneously. For example, the Gold Key insurance agent, although
purportedly operating separately from the Krause Funeral Home, is located at the same
address and processes the life insurance papers and the funeral purchase agreement
together. Most significantly, the advertising literature of the Wisconsin Funeral
Assurance Plan makes clear that the parties intend to create an integrated plan which
assures that the life insurance proceeds go to pay for the particular funeral described
in the funeral purchase agreement. The brochure describes the assignment forms by
stating:
There are two assignment sections, both contained on one sheet of paper in this packet.
These help assure that your Wisconsin Funeral Assurance Plan is used for the purpose
you intend: paying for the funeral plans you have agreed to purchase under a separate
agreement with your funeral director.
Gold Key representatives gave us the literature from the Wisconsin Funeral Assurance
Plan in support of their own package.
Under the principles articulated by your office, in our opinion the life insurance
policies are clearly linked to the provision of funeral services. In the case of the
Wisconsin Funeral Assurance plan, the link is fairly explicit; in the case of the
Gold Key plan the link, even if indirect, is clear. The arrangements thus violate
section 632.41(2) of the Wisconsin statutes.
As stated above, we have been advised that the "Gold Key" and "Wisconsin Funeral Assurance"
programs have been approved by the Wisconsin Commissioner of Insurance, and do not
constitute resources for state Medicaid purposes. In addition, your office's November
23, 1988 opinion describes a plan that appears to be the "Wisconsin Funeral Assurance
Plan." The opinion concludes that the described plan does not violate the statute
— even though the opinion states that "[e]xcept for the assignments of benefit and
ownership, the three components of this ... plan are not contingent upon each other."
Under the principles articulated in the opinions issued by your office, it appears
to us that the named plans do violate the provisions of section 632.41(2). Notwithstanding
the attempts to make these arrangements irrevocable, purchasers of these policies
can therefore recover their payments. Thus, those payments should be counted as resources
of the individual for SSI purposes. Although you may have specifically reached a different
conclusion with regard to the Wisconsin Funeral Assurance Plan, we are unable to discern
the rationale, much less apply that rationale to other plans which, while similar,
are not necessarily exact duplicates of the Wisconsin Funeral Assurance Plan. Specifically,
we cannot reconcile the "exception" with the general principle contained in the November
23, 1988 opinion.
In addition, we note that as part of the Gold Key package, the purchaser "irrevocably
assign[s] . . . all of my right, title and interest in the above insurance policy"
on the condition that the insurance proceeds are used toward funeral services. The
insurer acknowledges assignment of ownership to the new owner-beneficiary "except
as may be prohibited by Law." This appears intended to extinguish the purchaser's
right to surrender the policy. However, the Gold Key life insurance policy states
fairly prominently: "You [the owner] may surrender this policy for cash at any time."
We do not know why Gold Key has such prominent surrender provisions in a life insurance
policy that is being marketed as part of an irrevocable package, or what the insurance
agent represented and the purchaser understood about the purchaser's ability to recover
her money. We therefore question whether, under Wisconsin law, the Gold Key package
has in fact been made irrevocable.
Finally, although not addressed in the opinions from your office, it appears to us
that the "Gold Key" and "Wisconsin Funeral Assurance" plans may not constitute insurance
at all. Instead, a strong case can be made that these plans represent an effort to
create a trust while avoiding the state trust laws. The use of the term "insurance"
is not determinative. State v. Dane County Mutual Benefit Association, 19 N.W.2d 303,
308 (Wis. 1945). The arrangements here involve no element of protection nor assumption
of risk on the part of the "insurer." Instead, these arrangements contain all the
elements of a trust: a donor (the purchaser), trust property (the premium paid plus
interest), and a beneficiary (the funeral home). The insurance company simply acts
as a trustee, holding and administering the deposited funds until the time of death.
Under the Wisconsin statutes, the irrevocable portion of such a trust would be limited
to $2000. Section 445.125(1)(b).
Please provide us with additional clarification of this matter under Wisconsin law.
Specifically, we need to know how the "exception" and the general principle described
in the November 23, 1988 opinion can be reconciled under state law, and how to apply
those principles to other life-insurance-funded funeral arrangements. We also need
to ascertain which of these arrangements have, in fact, successfully been made irrevocable
under state law. We intend to continue counting the purchase price of these policies
as resources for SSI purposes until we receive additional guidance from either your
office or from the Commissioner of Insurance regarding the status of these plans under
state law. We are sending a similar request to the Commissioner of Insurance, and
have asked him to seek a written opinion from you if, under W.S.A. 165.015, you are
unable to provide us with a formal or informal opinion.
This is a matter of some urgency for us, since we have found individuals ineligible
to receive SSI, or determined that former SSI beneficiaries have been overpaid. At
least one of those individuals is challenging our determination through litigation
and another has sought help from her United States Senator. In addition, the insurance
companies that market the plans we have reviewed are challenging our conclusion as
being inconsistent with the positions of your office and the Commissioner of Insurance.
cc: Mr. William M. Wilker Assistant Attorney General P.O. Box 7857 Madison, Wisconsin
53707-7857
Mr. Robert D. Haase
Commissioner of Insurance State of Wisconsin
P.O. Box 7873
Madison, WI 53707-7873
Dear Mr. Haase:
In order to determine the entitlement of various individuals to benefits under Supplemental
Security Income (SSI), the Social Security Administration has needed to assess the
legality under State law of life-insurance-funded funeral arrangements. After reviewing
several opinions issued by the Wisconsin Attorney General's office and consulting
with our attorneys, we have concluded that two packages marketed in Wisconsin violate
state law. These packages are the "Gold Key Policy", and the "Wisconsin Funeral Assurance
Plan" on which it is modeled. As a consequence, premiums paid for life insurance policies
issued under these packages must be counted as resources for SSI purposes.
We have nonetheless been advised that both of these programs have been approved by
your office, although we have not received any verification of this. We also understand
that the State Department of Health and Social Services does not count these policies
as resources for Medicaid purposes. We therefore seek additional clarification from
your office.
The controlling Wisconsin statute is contained at W.S.A. 632.41(2), which states:
Burial insurance. No contract in which the insurer agrees to pay for any of the incidents
of burial or other disposition of the body of a deceased may provide that the benefits
are payable to a funeral director or any other person doing business related to burials.
The Attorney General's office advised your office on November 23, 1988 that even though
a funeral agreement, life insurance policy, and separate assignment of life insurance
proceeds appear to be separate documents, if the assignment makes the life insurance
proceeds payable to a funeral director and that assignment is an "integral part of
the total package," section 632.41(2) is violated. Mr. William H. Wilker, Assistant
Attorney General, to Mr. Don Cleasby, Legislative Attorney, Office of the Commissioner
of Insurance (November 23, 1988).
That opinion cites an earlier opinion, which found that although certain programs
contained separate documents that were executed at different times, contained no cross-references,
and would independently be valid, the entire package was merely "a thinly concealed
attempt to evade the proscription of section 632.41(2)" that must fail. OAG 65-87
(November 24, 1987).
In the most recent opinion, dated October 27, 1989, the Attorney General emphasized
that the critical distinction between valid and invalid arrangements is "linkage."
Where there is no connection between a life insurance policy and a burial agreement,
these separate agreements are independently valid. However, if there exists a link,
direct or indirect, between the life insurance policy and provisions for funeral or
burial services, the arrangement violates Wisconsin law. OAG 35-89 (October 27, 1989).
All of the documents under the "Gold Key" and "Wisconsin Funeral Assurance" plans
appear to us to be directly and inextricably linked. The program consists of several
interrelated documents. The purchaser enters into a funeral purchase agreement with
the funeral home, and separately buys life insurance for the same amount. Ownership
of the life insurance policy is irrevocably assigned to a trustee, who in turn agrees
to use the proceeds solely to pay for a funeral. Someone other than the funeral home
may be named as the beneficiary of the life insurance policy. In the Wisconsin Funeral
Assurance Plan, the funeral home is named in the assignment of life insurance benefits;
the funeral home is not named in the Gold Key assignment of ownership or proceeds.
In the Wisconsin Funeral Assurance Plan, although the purchaser reserves the right
to change the beneficiary of the life insurance policy or the funeral home, the purchaser
may waive these rights in irrevocably transferring ownership of the policy to a trustee.
Also in the Wisconsin Funeral Assurance Plan, the purchaser agrees that the funeral
agreement governs any problem relating to insufficient funds for the funeral expenses.
The funeral agreement and life insurance policy are presented in one package and are
typically executed simultaneously. For example, the Gold Key insurance agent, although
purportedly operating separately from the Krause Funeral Home, is located at the same
address and processes the life insurance papers and the funeral purchase agreement
together. Most significantly, the advertising literature of the Wisconsin Funeral
Assurance Plan makes clear that the parties intend to create an integrated plan which
assures that the life insurance proceeds go to pay for the particular funeral described
in the funeral purchase agreement. The brochure describes the assignment forms by
stating:
There are two assignment sections, both contained on one sheet of paper in this packet.
These help assure that your Wisconsin Funeral Assurance Plan is used for the purpose
you intend: paying for the funeral plans you have agreed to purchase under a separate
agreement with your funeral director.
Gold Key representatives gave us the literature from the Wisconsin Funeral Assurance
Plan in support of their own package.
Under the principles articulated by your office, in our opinion the life insurance
policies are clearly linked to the provision of funeral services. In the case of the
Wisconsin Funeral Assurance plan, the link is fairly explicit; in the case of the
Gold Key plan the link, even if indirect, is clear. The arrangements thus violate
section 632.41(2) of the Wisconsin statutes.
As stated above, we have been advised that the "Gold Key" and "Wisconsin Funeral Assurance"
programs have been approved by your office, and do not constitute resources for state
Medicaid purposes. In addition, the Attorney's General's November 23, 1988 letter
to your office describes a plan that appears to be the "Wisconsin Funeral Assurance
Plan." The opinion concludes that the described plan does not violate the statute
— even though the opinion states that "[e]xcept for the assignments of benefit and
ownership, the three components of this ... plan are not contingent upon each other."
Under the principles articulated in the opinions issued by the Attorney General's
office, it appears to us that the named plans do violate the provisions of section
632.41(2). Notwithstanding the attempts to make these arrangements irrevocable, purchasers
of these policies can therefore recover their payments. Thus, those payments should
be counted as resources of the individual for SSI purposes. Although you may have
specifically reached a different conclusion with regard to the Wisconsin Funeral Assurance
Plan, we are unable to discern the rationale, much less apply that rationale to other
plans which, while similar, are not necessarily exact duplicates of the Wisconsin
Funeral Assurance Plan. Specifically, we cannot reconcile the "exception" with the
general principle contained in the Attorney General's November 23, 1988 letter to
your office.
In addition, we note that as part of the Gold Key package, the purchaser "irrevocably
assign[s] . . . all of my right, title and interest in the above insurance policy"
on the condition that the insurance proceeds are used toward funeral services. The
insurer acknowledges assignment of ownership to the new owner-beneficiary "except
as may be prohibited by Law." This appears intended to extinguish the purchaser's
right to surrender the policy. However, the Gold Key life insurance policy states
fairly prominently: "You [the owner] may surrender this policy for cash at any time."
We do not know why Gold Key has such prominent surrender provisions in a life insurance
policy that is being marketed as part of an irrevocable package, or what the insurance
agent represented and the purchaser understood about the purchaser's ability to recover
her money. We therefore question whether, under Wisconsin law, the Gold Key package
has in fact been made irrevocable.
Finally, although not addressed in the opinions from your office, it appears to us
that the "Gold Key" and "Wisconsin Funeral Assurance" plans may not constitute insurance
at all. Instead, a strong case can be made that these plans represent an effort to
create a trust while avoiding the state trust laws. The use of the term "insurance"
is not determinative. State v. Dane County Mutual Benefit Association, 19 N.W.2d 303,
308 (Wis. 1945). The arrangements here involve no element of protection nor assumption
of risk on the part of the "insurer." Instead, these arrangements contain all the
elements of a trust: a donor (the purchaser), trust property (the premium paid plus
interest), and a beneficiary (the funeral home). The insurance company simply acts
as a trustee, holding and administering the deposited funds until the time of death.
Under the Wisconsin statutes, the irrevocable portion of such a trust would be limited
to $2000. Section 445.125(1)(b).
Please provide us with additional clarification of this matter under Wisconsin law.
Specifically, we need to know which plans you have approved under Wisconsin law, and
the basis for your approval. We especially need to know how the "exception" and the
general principle described in the November 23, 1988 opinion can be reconciled under
State law, and how to apply those principles to other life-insurance-funded funeral
arrangements. We also need to ascertain which of these arrangements have, in fact,
successfully been made irrevocable under state law. We intend to continue counting
the purchase price of these policies as resources for SSI purposes until we receive
additional guidance from either your office or from the Attorney General regarding
the status of these plans under state law. Although we are sending a similar request
to the Attorney General, we would appreciate it if you would also ask the Attorney
General for his opinion in this matter. We do not know if the Attorney General will
respond to us, but under W.S.A. 165.015 he must respond in writing to your written
request for an opinion.
This is a matter of some urgency for us, since we have found individuals ineligible
to receive SSI, or determined that former SSI beneficiaries have been overpaid. At
least one of those individuals is challenging our determination through litigation
and another has sought help from her United States Senator. In addition, the insurance
companies that market the plans we have reviewed are challenging our conclusion as
being inconsistent with the positions of your office and the Attorney General.
Hon. Robert W. Kasten, Jr.
Room 410
517 E. Wisconsin Avenue
Milwaukee, WI 53202
Attn: Cathy Fantle
Dear Sir:
In response to your February 6, 1992 inquiry, we have reviewed our conclusion that
the Gold Key life-insurance-funded funeral arrangement is illegal under Wisconsin
law.
We base our conclusion on several opinions and letters issued by the Wisconsin Attorney
General. The Attorney General's Office concluded on November 23, 1988 that even though
a funeral agreement, life insurance policy, and separate assignment of life insurance
proceeds appear to be separate documents, if the assignment makes the life insurance
proceeds payable to a funeral director and that assignment is an "integral part of
the total package," section 632.41(2) of the Wisconsin statutes is violated. Mr. William
H. Wilker, Assistant Attorney General, to Mr. Don Cleasby, Legislative Attorney, Office
of the Commissioner of Insurance (November 23, 1988). In an opinion dated Octbober
27, 1989, the Attorney General emphasized that the critical distinction between valid
and invalid arrangements is "linkage." Where there is no connection between a life
insurance policy and a burial agreement, these independent agreements are independently
valid. However, if there exists a link, direct or indirect, between the life insurance
policy and provisions for funeral or burial services, the arrangement violates Wisconsin
law. OAG 35-89 (October 27, 1989).
In our opinion, the Gold Key life insurance policy is clearly linked, even if only
indirectly, to the provisions for funeral services. For example, the life insurance
policy and the purchase of funeral services are marketed as a single package by a
representative of the life insurance company who works out of the funeral home. The
arrangement thus violates section 632.41(2) of the Wisconsin statutes.
In addition, it appears to us that the Gold Key plan may not constitute insurance
at all, but instead represents an effort to create a trust while avoiding the state
trust laws. The arrangement here involves no element of protection nor assumption
of risk on the part of the "insurer." Instead, this arrangement contains all the elements
of a trust: a donor (the purchaser), trust property (the premium paid plus interest),
and a beneficiary (the funeral home). The insurance company simply acts as a trustee,
holding and administering the deposited funds until the time of death. Under the Wisconsin
statutes, the irrevocable portion of such a trust would be limited to $2000. Sections
445.125(1)(b).
We have been advised that the Gold Key plan and others have been approved by the Wisconsin
Commissioner of Insurance, but we have not received verification of this. We have
therefore asked both the Commissioner of Insurance and the Attorney General to provide
us with additional clarification. Until we hear from and evaluate their responses,
it is our conclusion that the Gold Key package violates section 632.41(2) of the Wisconsin
statutes.